San Diego Town

サンディエゴ
日本

サンディエゴタウンがゆく!

コラム Column

PSPオンラインマーケティング教室

PSPINC

PSPINC

カテゴリー:ビジネス
8787 complex dr suit115 San Diego, CA 92123
TEL: 858-650-0011

Three reasons why you need to update your website

Is everyone updating their websites?

Many websites are built with a lot of time and money when they are first created.
However, once it is up and running, the site is often left as it is and not changed for years. These sites often have an "What's New" section that has not been updated, or a copyright notice that is years out of date. Also, if the site was last updated, it may not be compatible with smartphones, making it unreadable on them.


There are several reasons to update your site. I will discuss a few of them that you should be aware of.

(1) If your site is not updated, you will not get repeat visitors.
This is the same as in a store, if you always have the same products on your site, there is no need to visit again and again once you have seen them. If you want to keep customers interested in your company, you should redecorate, rearrange your products, update your menu, etc. You can think of updating your information as being like redecorating a store.

(2) Rank in search engines will drop.
If you do not update your site, search sites such as Google will lower your site's listing order; Google also needs to provide new information for its customers. Therefore, updating your site is necessary to improve (and maintain) your site's ranking.

(3) Is it compliant with the law?
A website must be considered a public place, and in a public place, it must be made available to all people in a safe and secure manner. At the very least, it must demonstrate that it is making every effort to make the site accessible to all. If not, you could be sued under the American Disability Act (ADA). This is a guideline that is updated frequently, so you need to at least show that you are responsive.


These are the three main reasons to update your site. Of course, you may also consider using your website to announce or promote new products, or to express your sympathy in the event of a disaster, etc. Your website is the face of your company to society. We believe that even small updates should be made as often as possible.
We believe that your website should be updated as often as possible, even if it is a small update.


Is your website ADA compliant?

ADA Compliant


The ADA, which stands for the American Disability Act, is a law that allows people with handicaps to access and use websites in the same manner. There are no detailed guidelines for actual compliance with the ADA, but basically, consideration must be given to viewing and listening.
But basically, you have to take into account what people see and hear.

Of course, it is difficult to address everything on a website, but it is necessary to clearly state the stance and actions that you are taking to become ADA compliant. For example, making the site high contrast for those with poor eyesight, or adding a feature that reads the site out loud, can be set on the PC side of the site, not on the site itself.
However, you should make sure that the site is actually usable with those settings on the PC side of the site.
Although ADA compliance for websites is a legal requirement, the details of how to comply with the law are not specified.


Pacific Software Publishing, Inc. has been developing and hosting web sites since 1996. We have developed and updated a wide variety of websites, from simple HTML-enabled websites to websites developed and updated using WordPress, as well as PHP and server-side program development.
We have developed and updated a wide variety of websites.

We have developed websites that can be viewed and used on both PCs and smartphones, as well as designed and developed SEO strategies. For smaller projects, we are prepared to do everything from replacing graphics on a website to designing and developing a site, so please feel free to contact us for both small and large projects.
Please feel free to contact us for any project.